BOCA RATON, Fla. — Carls Patio kicked off the year by reclaiming their name sake online and merging their retail PatioFurniture.com website into one at CarlsPatio.com. It’s a dot com revival that features a fresh, new design which includes an improved e-commerce shopping experience. According to their ad agency, Equivox, shoppers now have the ability to compare products and visually customize to their liking with the latest design applications. An online chat feature instantly connects you to a design associate who can help guide you to the right products. Exclusive design collections will be featured as they continue to expand the Carls Patio brand.
Since 1993, Carls Patio has been bringing the most innovative outdoor furniture and patio furniture designs to the market. Upon joining the ranks of e-commerce in 2001, they launched their outdoor furniture collections under PatioFurniture.com. Here they have successfully become one of the leading online retailers offering the finest outdoor furniture, patio furniture collections, patio dining sets and patio accessories. Not only are they top distributors of the world’s finest outdoor furnishings, but in 2011 they threw their hats into the design pool and launched their very own Fifth & Shore collection. The success of the Fifth & Shore collection now represents 30% of their yearly sales. With designers hard at work, Carls Patio CEO, Paul Otowchits felt it was time to lead their customers back to the parent brand and relaunch under CarlsPatio.com.
“The entire team at the company is excited over this opportunity to take Carls Patio to the next level,” Otowchits said. “Our management has long been at the forefront of the casual furniture evolution and we are now poised to aggressively enhance our Internet presence.”
No worries to current customers, the online merger is absolutely seamless. PatioFurniture.com customers don’t have to change a thing. They can even continue to use the old URL and access their account and order history when they automatically arrive at the new CarlsPatio.com website.
Carls Patio works closely with their primary manufacturers and is instrumental in helping create new designs and introduce new color trends and fabrics. Constantly collaborating with manufacturers from around the world, Carls Patio stays ahead of the trends in colors, fabrics, and advancing technologies that embody the durability and quality of their furniture. Look and feel it LIVE! by visiting one of the 10 Carls Patio stores throughout Florida.
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